It doesn’t matter if you want to share images on social media to promote your photography or some other business, you will inevitably come across such a thing as aspect ratio. At first, it might be slightly confusing and may even scare you. But in reality there’s nothing complicated or difficult about it. Let’s dive into the basics of aspect ratio and see what crucial things you’ll need to keep in mind.
What Does Aspect Ratio Mean?
Aspect ratio is the ratio of image’s width to its height. It’s usually written in the W:H format. For example, 3:2 or 4:3. The first number represents simplified units of width, while the second one – simplified units of height. Most full frame cameras have a sensor that’s 36x24mm, which means that when shooting, you’ll get images that have 3:2 or 2:3 aspect ratio.
Canva is a cloud-based graphic design platform that makes it easy for anyone to create professional-looking designs, even if they’ve never done this before. It offers a wide range of various templates, fonts, and other elements of design that can be of great help in creating visual content for social media, presentations and slides, posters, and more. Canva can be used for different purposes: image editing or image enhancing, brand marketing or social media promotion, designing printable calendars, t-shirts or greeting cards, etc.
Canva may also come in handy if you need to apply a watermark to your photos. There are several options that you can choose from – their availability depends on whether you are using the free or paid version of the app.
Imagine that you took a great shot, but once you uploaded it to your computer, you realized that the composition is wrong or that there’s too much extra space around the subject. There’s no need to feel disappointed and think that your masterpiece is completely ruined. Fortunately, in the age of digital photography, cropping an image is incredibly easy. You can get rid of unnecessary bits and make your composition impeccable in just a few clicks.
What is a photo watermark? Generally speaking, it is a logo, a string of text or a digital version of your signature that is put onto a photo. Watermarks have become widely used due to the huge popularity of social networks and digital marketing. Not only photographers, but also content creators, who publish their images online, tend to put a watermark for a variety of reasons.
Let’s take a closer look at what purposes watermarks usually serve. Your main goal will determine how you should design your watermark and where you should place it.
Lina Thorne • Updated · Posted in Crop Photo
