What is a photo watermark? Generally speaking, it is a logo, a string of text or a digital version of your signature that is put onto a photo. Watermarks have become widely used due to the huge popularity of social networks and digital marketing. Not only photographers, but also content creators, who publish their images online, tend to put a watermark for a variety of reasons.
Let’s take a closer look at what purposes watermarks usually serve. Your main goal will determine how you should design your watermark and where you should place it.