Adding text to your videos can be very beneficial. It can make your content more appealing and accessible to a broader audience. Think of text in a video as an element that can add more clarity, incorporate a little bit of your personality and elevate your content.
The popularity of video content keeps growing. YouTube and TikTok are top popular social media platforms with millions of daily users; and both of them are video-sharing platforms. Instagram is another extremely popular platform that was originally intended for image sharing…But these days the platform’s algorithm pushes and promotes reels more adamantly than images.
If you really want to promote your brand or become a successful content maker, it’s not enough to share your content on only one social media platform. What’s more, different platforms tend to attract different people. Hence, a piece of content that performed poorly on one platform might get much more attention on another.