These days, if you want to grow on social media, you have no other choice but to post some video content. Not to mention that videos can provide much more context than photos, so you might want to record videos for personal use, as well. Regardless of your goals, you don’t really need to invest into a digital camera, lots of lighting equipment and professional editing software; the latter one can actually be really confusing and demanding.
These days, you can easily record high-quality videos using your iPhone. This is great, of course. But the higher the resolution, the larger your file will be. If you keep recording videos in the highest possible quality, you will run out of free memory space pretty quickly. Moreover, if you need to send a large-sized file of high-resolution over an email or a messaging app, you will surely run into some issues.
Adding text to your videos can be very beneficial. It can make your content more appealing and accessible to a broader audience. Think of text in a video as an element that can add more clarity, incorporate a little bit of your personality and elevate your content.
The popularity of video content keeps growing. YouTube and TikTok are top popular social media platforms with millions of daily users; and both of them are video-sharing platforms. Instagram is another extremely popular platform that was originally intended for image sharing…But these days the platform’s algorithm pushes and promotes reels more adamantly than images.
If you really want to promote your brand or become a successful content maker, it’s not enough to share your content on only one social media platform. What’s more, different platforms tend to attract different people. Hence, a piece of content that performed poorly on one platform might get much more attention on another.
Lina Thorne • Updated · Posted in Video Editing
