Today, it’s not uncommon for a great Facebook post to get buried under the endless stream of content in the news feed without ever reaching its full potential.
Sadly, organic reach on Facebook has been declining for years. The algorithm prioritizes content from friends and family, which means businesses have to fight harder for attention. Of course, the Boost Post button can make this fight easier. You do need to pay to use it. Yet it can be quite effective in cutting through the noise and getting your best content seen by the right people.
Over the past few years, TikTok has become one of the most influential platforms in the world. It gives businesses of all sizes an incredible opportunity to reach new people, share ideas, and even go viral overnight.
It’s true that the app’s algorithm can show videos of new creators to new people right away. But not every video gets the attention it deserves. While some videos go viral instantly, others fail to get more than a few hundred views. With over 1 billion active users and millions of videos uploaded daily, every creator wonders: “How do I cut through the noise and get more views?”
In the ever-evolving, algorithm-driven world of Instagram, getting your content seen by your followers – let alone new audiences – can feel like an uphill battle. You pour your heart and resources into creating a beautiful Reel, or a captivating carousel…and then they’re met with nothing but crickets. If this sounds familiar, you’re not alone. It’s a common experience for businesses and creators navigating the platform’s highly competitive landscape. Afterall, Instagram has over 2 billion monthly active users as of 2025. Luckily, there’s a quick and simple way to put your best-performing posts in front of more people – the Boost Post button.
User-Generated Content (UGC), as you can guess from the name, is content that’s created by an end user of a product or service. How is it different from professional ads or sponsored posts that are aimed at a large audience? It shows a product or service being used by real people in everyday life. UGC is simple and authentic. It’s an effective way to humanize your brand.
There are millions of active users on Amazon that visit this global marketplace daily. It’s a $1.6 trillion company as well as one of the most trusted and recognized brands. But despite the fact that it might seem like there’s no room for any newcomers, it is possible to build a successful and profitable business here.
Lina Thorne • Updated · Posted in Marketing
